Back to index Royce Yudkoff HBR’s 10 Must Reads on Entrepreneurship and Startups HBR’s 10 Must Reads on Entrepreneurship and Startups - William A. Sahlman, Steve Blank, Norman Winarsky, Marc Andreessen, Diane Mulcahy, Hamdi Ulukaya, Andrei Hagiu, Simon Rothman, Reid Hoffman, Richard S. Ruback, Royce Yudkoff, Noam Wasserman